The History of Rahl Jewelers
Brad Gamss, owner and President of Rahl Jewelers, began his career with Rahl in 1972 as a deliveryman, picking up repairs in downtown Chicago. He didn't know it at the time, but he was destined to go on to become a highly successful entrepreneur in the jewelry business. Due to his knowledge, hard work, courage and vision, in a few short years he would come to symbolize the great American success story of the self made individual.
The Early Years
During the early years, while learning the jewelry business, Brad started to make connections with experts in the field. Three years later, Brad used the knowledge he acquired to obtain a position on the sales staff of Rahl Jewelers, embarking on a career which, he felt, was his destiny.
Destiny, in fact, showed up two years later when Brad was promoted to store manager. In 1982, the original owner of Rahl Jewelers decided to retire. Brad seized the opportunity to become the new owner, bringing fresh ideas and a new marketing approach to this local establishment. Through cosmetic improvements made to the store, creative marketing, an aggressive advertising campaign, an expanded inventory, creating an in-store jewelry repair shop and instituting various promotions, Rahl Jewelers took off.
Under Brad's direction and guidance, business grew steadily and inventory increased to over 10 times that of 1982. With a rapidly growing inventory came a need for larger quarters. So in early 1994, when the store next door became available, expansion became a reality and by May 1994, expansion and remodeling were complete. In October of 1999, 5 years later, Rahl Jewelers has once again doubled it size. The new store is located in 4,000 square feet and only two doors down for the old location in Tradewinds Plaza. This new store offers a larger selection and state of the art custom designs. The store was located in in the Tradewinds Plaza in Hanover Park. In 2005, Rahl moved to 3001 N. Barrington Rd. Hoffman Estates, in the Fountain Crossing Plaza.
Quality Jewelry Selection
The primary focus at Rahl Jewelers is engagement and bridal sets with our store now having one of the largest selections in the area, including mall shops. Fine quality diamonds at lower prices are Rahl's strength. Sizes range from 1/10th carat up to 5 carats or larger. Rahl Jewelers carries traditional to top-of-the-line, from basic to unique styles. A large selection of colored stone jewelry, 14 Karat gold earrings, chains and charms are also available. Watch selections for both men and women include Bulova, Movado and Seiko. Other items available include diamond earrings, tennis bracelets, bridal gifts and large selection of Lladró. Services include appraisals and engraving. Whatever the taste, Rahl can meet the need. At Rahl, the "every day low prices" are better than most stores' "50% off prices".
The sales staff at Rahl Jewelers is educated and experienced and is qualified to answer any questions regarding the jewelry needs of its customers. The on-site staff includes an in-store goldsmith who handles repairs and specializes in wax carvings to create custom designs. A Graduate of Gemologist/Jewelry design, Anthony Carone specializes in transforming outdated jewelry into fashionable contemporary designs. Tony also excels in custom design, creating new jewelry from scratch. Along with Brads wife Nancy, Rahl has become an important part of the local community. Nancy heads all advertising, promotions, and community service events. She has been partners with Brad since 1988.
The Rahl Philosophy
The Rahl philosophy is to make a long term customer, not just a sale. Rahl's customer list has over 15,000 names. Their high volume of great business denotes the trust that is the lifeline of any business, especially where fine jewelry is concerned. Rahl is the place to go for an engagement ring, a birthday or anniversary gift or for any gift-giving occasion.
Through the efforts of the owner Brad Gamss and his dedicated and hard working employees, Rahl Jewelers has become not only a successful business, but also trusted and highly respected. Rahl takes pride in being the "friendly neighborhood jeweler since 1969" and in being able to provide service and quality as opposed to the impersonal atmosphere found at shopping mall jewelry stores. Where else can a customer pick out a diamond ring, size it, set it, and take it home the same day.
Rahl Jewelers looks to the future for continued growth. The staff at Rahl Jewelers looks forward to helping you select the perfect Holiday gift.